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Weight Watchers Freestyle

Weight Watchers Freestyle

Over the past few years, we’ve seen Weight Watchers 360°, Beyond the Scale, and the pointsplus system. The program continues to innovate and adapt, and is currently called WW Freestyle.


Freestyle takes the bold step of assigning zero points to over 200 foods (including eggs, corn, all fish, all seafood, skinless chicken breast, skinless turkey breast, non-fat plain yogurt, beans, peas, lentils and tofu). These foods do not need to be tracked or measured! This clever change (based on nutritional and lifestyle research) allows unprecedented levels of freedom while losing weight.

I have always been a big fan of Weight Watchers as it has helped so many people lose weight successfully.

Here is what you can now expect from the top ranking weight loss program.

Beyond the Scale and SmartPoints

A huge advance on the previous points system, SmartPoints focuses on more than just weight loss, and emphasizes healthy food. SmartPoints combines all the complex nutritional information into a single number. This number helps members to move towards more lean proteins, fruit and vegetables, less sugar and saturated fat.

Previously all carbohydrates were treated the same in the formula. The focus on sugar is a great improvement.

Of particular note is that all fresh fruits and most vegetables are zero SmartPoints.

Truly Individualized

All members daily and weekly points will now be adjusted according to their individual metabolic rates. The program now begins with a complete personalized assessment capturing your goals as well as your lifestyle information. This is the most personalized program Weight Watchers have devised to date.

Fitness and Activity is Central

WW has a new approach and attitude toward exercise activity. Each member gets a personalized activity goal. Whether you are keen to get active or not, this is now a core part of the program.

Weight Watchers Connect and Meetings

In-person meetings have had an upgrade, with more focus on goals both on and off the scale. This is part of a significantly more holistic approach than simply focusing on weight and diet.

Connect is a social platform that brings the community closer together for mutual support.

App Overhaul

The Weight Watcher app has been around for some time. Part of Weight Watchers new strategy is to significantly improve the digital offerings.

FitBreak is the new app that will seamlessly integrate with the existing app. It encourages users to take ‘fitbreaks’ throughout the day, and currently includes over 70 options to inspire.

Truly Freestyle

This is a welcome and practical upgrade to the Weight Watchers program. As more people are focusing on healthier and more natural foods, WW has taken the cue and adjusted the points system.

The focus on broader lifestyle goals is also a wise move. There is no such thing as a ‘diet’ in isolation – our lifestyle choices will always influence how we eat and must play a part in any sustainable weight management program.

Please note that SmartPoints is a registered trademark of WW. This website is a compensated affiliate of WW.

By Mizpah Matus B.Hlth.Sc(Hons)

Last Reviewed: April 17, 2019


Watch the video: What I Eat In A Day On Weight Watchers Freestyle (September 2021).